What makes one flooring brand stand out while another blends into the background? Increasingly, the answer isn’t the product itself — it’s the story behind it. Read more.


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July 30, 2026

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Selling the Story, Not Just the Product

What makes one flooring brand stand out while another blends into the background? Increasingly, the answer isn’t the product itself — it’s the story behind it. Read more.

Melmart

Feature

CREA Revises 2026 Housing Market Forecast

Canada’s housing market has begun to find its footing, but the recovery hasn’t been strong enough for CREA to maintain its original 2026 forecast. Read more.

Festool Expands Cordless Lineup

Festool has announced an expanded lineup of cordless tools, batteries and accessories designed to deliver more power to build better. The new offerings give professionals greater freedom, consistency and control across a wide range of job site applications. Read more.

Latest News

Small Business Confidence Hits Five-month High

Small business confidence rose to 58.3 points in July, after holding at the 50-point mark for the previous two months, reports CFIB. Read more.

B.C. Flooring Contractor Sees Rising Reno Activity

A Metro Vancouver flooring contractor is reporting growing demand for flooring renovations, particularly in condominium projects. Read more.

Trump Hits Canada with New Wave of Tariffs

United States President Donald Trump has announced sweeping new punitive tariffs on Canada that are scheduled to take effect Aug. 19. Read more.

Homes Sales Climb for Third Consecutive Month

Canadian home sales edged up again in June for back-to-back months of gains, though the pace has slowed considerably from May. Read more.

Ontario Franchise Moves to Larger Showroom

Floor Coverings International Peterborough & Kawarthas has opened a new location in Lakefield, Ont., giving the franchise its own building and a larger showroom. Read more.

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